Heather’s House of Cake
SCOPE OF WORK
brand identity / marketing collateral / packaging / website design
BRAND KEYWORDS
luxury / inclusive / quality / relatable / calming
Heather's House of Cake is a bespoke, luxury Wedding Cake designer; lovingly made on the Hertfordshire/ Essex border. Each and every luxurious cake is baked to make their customers' dreams of the perfect wedding cake come true.
Heather's House of Cake relatably understands how stressful and time-consuming planning a wedding can be, but from start to finish, booking a cake with Heather is a high-end client experience, with every touchpoint being as personal as possible.
Delicious, high-quality, and handmade, Heather only uses premium, locally sourced ingredients when baking her layers of luxury, again reinforcing the personal and local touch.
BEHIND the SCENES
THE OBJECTIVE
Heather booked in a Day Intensive with the studio, with the objective of creating a brand identity and Squarespace website landing page for her luxury wedding cake business. The focus was to build a luxurious but personal brand that positioned Heather as a professional, high-end cake maker within the local wedding industry.
THE PROCESS
An elegant and quintessential branding suite was crafted to illustrate the high-end, luxurious nature of Heather's House of Cake. We wanted to steer away from anything too vivacious that contradicted the beautiful, timeless, and delicate cakes that Heather bakes for her couples. We incorporated a modern sans serif font with a delicate floral illustration, symbolizing the beauty of the business. The 'H' brand mark is personal to Heather and aims to reflect how involved she can be with every customer journey when choosing a wedding cake.
THE OUTCOME
The outcome was a timeless branding suite that Heather can be proud of. One that enables Heather to stamp her mark in the local wedding industry as a high-quality, experienced cake designer. She now has a professional identity and standout Squarespace website that displays her credibility to couples during their search for a luxurious wedding cake designer.
