Dearly Studio
SCOPE OF WORK
brand strategy / brand identity / packaging / socials designs
BRAND KEYWORDS
clean / sustainable / stylish / minimal / luxurious
Dearly Studio is an online luxury gifting service; with a focus on quality, long-lasting and sustainable products that make for beautiful presents. Dedicated to connecting people and building on valued relationships.
Friends and families often play a significant part in our lives - we value their opinions, they are the ones we turn to for advice, the ones that are with us through all the highs and the lows. Whilst new hurdles get in our way, life keeps on moving, and we come to realise how relationships make our life incredibly richer.
Connecting relationships is the core focus of Dearly Studio, an online gifting service, committed to harnessing the relationship their customers have with their friends and families.
BEHIND the SCENES
THE OBJECTIVE
The objective was to create a holistic brand identity that included a full branding suite to be used across the brands' social media, website, marketing materials, and packaging. The identity should evoke a feeling of luxury and connection; whilst reflecting strong female relationships and journeys. It was important to consider the sustainability of the products too.
THE PROCESS
A pairing of neutral colours, with pops of olive greens and pale pink, was used to signify the sustainability of the products and echo the feminine prettiness of the silk and cashmere pieces. Classic, simple typography was also used throughout the logo suite to connect with the classic and simple nature of the products. This was contrasted with a line art illustration to display the idea that whilst we are all on different journeys/ paths, it is important to us to remain connected to the ones we hold so dearly.
THE OUTCOME
The outcome is a brand that resonates and keeps the ones we hold dearly; connected. The brand identity is simple, clean, strong - but feminine; and truly mirrors the classic, luxe quality of the gorgeous silk and cashmere pieces.
